Server-side ad tracking for Shopify

Every sale, tracked back to the ad that made it.

Ad blockers, iOS and cookie limits hide sales from Meta and Google. SalesTracked captures every order server-side, credits it to the right campaign, ad set and ad — and feeds it back to your ad platforms.

  • No credit card
  • 5-minute setup
  • No Shopify app needed
Live attribution
Your storevisits · ordersSalesTrackedMetaConversions APIGoogle AdsConversion tagPinterestConversions API

Illustration

  • Order #2043 · €54.95Pinterest · Dresses · Catalog
  • Order #2042 · €129.90Google Ads · Brand · Search
  • Order #2041 · €89.00Meta · Summer Sale · Advantage+
Works with Shopify Meta Google Ads Pinterest

The problem

Your ad platforms only see part of your sales

Browser pixels miss purchases from people with ad blockers, Safari's tracking limits or declined cookies. Ad algorithms then optimise on an incomplete picture — and scale the wrong ads.

What your browser pixel reports

Illustration

Dashed: sales that never reach Meta or Google

What SalesTracked records

Illustration

Every Shopify order, credited and sent

How it works

Live in three steps, about five minutes

No Shopify app to install and nothing to code. The setup guide checks every step live.

Step 1

Paste one snippet

Copy the SalesTracked pixel into Shopify → Customer events. It runs on every page, checkout and thank-you page included.

Step 2

Connect your orders

Add the order webhooks. Every sale reaches SalesTracked server-to-server — ad blockers can't hide it.

Step 3

Connect your ad platforms

Meta, Google Ads and Pinterest receive every purchase, so their algorithms optimise on real sales.

Features

Everything you need to trust your ad numbers

Reports by campaign, ad set and ad

Adds to cart, checkouts, purchases, revenue, spend, ROAS and CPA — per campaign, ad set, ad or any UTM value, in your store's time zone.

CampaignRevenueROAS
Summer Sale · Advantage+Meta€12,4804.12
Brand · SearchGoogle Ads€8,9307.80
Dresses · CatalogPinterest€4,2153.05
Retargeting · 7dMeta€3,7605.40

Illustration with sample numbers

Server-side conversions

Purchases go to Meta's Conversions API, Pinterest's Conversions API and your Google Ads tag — deduplicated with your pixels.

Cross-device matching

Hashed emails connect a click on a phone to a purchase on a laptop.

Live setup checks

Each setup step turns green the moment data arrives. No guessing whether it works.

Health alerts

We email you when a store stops sending data, so a broken pixel never goes unnoticed.

Privacy by design

Customer data is hashed before it's sent anywhere; credentials are stored encrypted.

Pricing

Simple plans that grow with your orders

Every plan starts with a 14-day free trial. No credit card needed.

Starter

€35/ month

  • Up to 300 orders / month
  • 1 store
  • Meta, Google & Pinterest
  • Campaign, ad set & ad reports
Start free trial
Most popular

Growth

€99/ month

  • Up to 1,500 orders / month
  • 3 stores
  • Everything in Starter
  • Team members
Start free trial

Scale

€199/ month

  • Up to 5,000 orders / month
  • 10 stores
  • Everything in Growth
  • Priority support
Start free trial

FAQ

Questions, answered

Do I need to install a Shopify app?

No. You paste one snippet into Shopify's Customer events and add the order webhooks. The setup guide checks each step live.

Which ad platforms are supported?

Meta (Facebook & Instagram), Google Ads and Pinterest today. TikTok and Snapchat are on the roadmap.

Will it double-count with my existing pixels?

No. Server-side events use the order ID as the event ID, which Meta and Pinterest use to deduplicate against the browser pixel.

How is this different from Shopify's own analytics?

Shopify tells you what sold. SalesTracked tells you which campaign, ad set and ad sold it — and sends that sale back to the ad platform.

What happens after the free trial?

Your 14-day trial needs no card. When it ends, choose a plan to keep the dashboard — tracking keeps running while you decide.

Is it GDPR friendly?

Personal data is hashed before leaving SalesTracked and secrets are encrypted. You decide in Shopify whether tracking waits for cookie consent.

Stop guessing which ads really sell.

Connect your store in five minutes and see your first credited orders today.

14 days free · No credit card